Your online presence can be highly influential – for the better, and the worst. If you haven’t already, it would be a good idea to start building your virtual network. Each social media platform has different benefits – in this article we will brake them down for you to develop your understanding on how you can capitalise on those to make best use of them.
Facebook is often used by coaches and agents to scout players for teams or trials – it is also the most used out of all the social media platforms, meaning it is one of the best ways to keep in contact with your continually building network on a global scale. Facebook is great in that sense as you are able to join groups that advertise when teams are looking for players or informing you about scrimmages or free courts, you can also use it to keep up to date with what other ballers are up to – maybe they’re on a team that is looking for a someone of your description, and having quick online encounters or catch-ups with them will keep you fresh in their mind when those opportunities arise.
It’s key to have your own Youtube account once you have a game tape – here you can upload full games, workouts and interviews, so that they’re all in one place if a agent wants to find out about you as a person and of course your game. Find out about our game tape services here.
Instagram can be used to post short videos from games or workouts to show off your ability and talent, along with pictures to update your followers on what you are up to. Instagram and Facebook have recently introduced live streaming where you can video games or workouts for your followers to watch live, and then add the video to youtube account later.
Twitter is probably the least useful for ballers, although is a good place to spark up a debate about your industry, whether it be about the way in which it works for you as athletes or discussing a game that is on. It builds your presence and enables you to directly speak to others within your industry – and you never know when those people might come in useful.
The most important thing to remember is to keep it clean – your online profile is only a small part of you, but it represents you and to someone who doesn’t yet know you, could determine their whole perception of you as a person. If you come across arrogant or rude, people will think that you are hard to work with and not a team player. Swearing, posting inappropriate pictures, or even engaging in similar content can reflect you in a negative light – not only will it portray you as immature, but undisciplined, potentially aggressive and above all, a liability. If a team thinks for a second you could be a risk to their reputation or their season because of impulsive or irrational behaviour, their interest will quickly fade. If this sounds like you, then you need to have a very big social media clean up – not just change or make a new account leaving the others open, you need to delete posts and even make whole new accounts if the damage is that large. Our online footprint can be tracked at any point in our lives and can come back to bite us at the peak of our success – it may sound drastic, but wouldn’t you rather be safe than sorry?